AI Visibility Audit
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Prepared by saigon.digital · July 2026
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Your customers are no longer just searching on Google: they're asking AI which safety suppliers to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where SAYKA stands in the AI search era, and the opportunity cost of the current gap.
SAYKA has over three decades of hands-on experience, a genuinely differentiated service model (custom workwear, in-house embroidery, same-day dispatch, geosynthetics and civil supply) and a loyal base of major Australian clients including Ventia, Hyundai Rotem, and TDG. But when construction managers, safety coordinators, and procurement teams ask AI tools which PPE and workwear suppliers to shortlist, it's RSEA Safety, SafetyQuip, Blackwoods, and Totally Workwear that dominate the conversation. With a Domain Rating of just 11 against competitors scoring 39 to 57, and zero citations across ChatGPT, Google AI Overviews, Perplexity, and Gemini, SAYKA is invisible to the AI engines now shaping buyer shortlists. Every month without action allows competitors to consolidate their AI presence further.
We tested how SAYKA appears when construction managers, safety officers, and procurement teams ask AI tools for PPE and workwear supplier recommendations. Here's what we found.
ChatGPT defaults to RSEA Safety, SafetyQuip, and Blackwoods for Australian PPE queries. SAYKA does not appear in any tested supplier recommendation.
Google AIO surfaces RSEA, SafetyQuip, WorkwearHub, VISIONSafe, and Totally Workwear for buyer-intent queries. SAYKA is absent from all tested searches.
Perplexity draws from high-DR sources and industry directories. With DR 11 and limited third-party coverage, SAYKA does not appear in any PPE supplier query.
Gemini cites established retailers with strong review profiles and content hubs. No signal from SAYKA in any tested workwear or safety equipment query.
0 / 4 platforms currently surface SAYKA in relevant AI-generated recommendations. You are completely invisible to AI-powered buyer research.
Structured authority content targeting buyer-intent keywords, positive third-party reviews across Trustpilot and industry directories, FAQ pages with schema markup, comparison hubs (SAYKA vs RSEA vs SafetyQuip), case studies from major clients, and consistent signals across construction and safety industry publications.
We ran the exact searches your potential customers type when asking AI and search engines for PPE and workwear supplier recommendations. Here's who appeared, and whether SAYKA was in the answer.
SAYKA is absent from every single buyer-intent query we tested, across every AI platform. Whether the search is for PPE, workwear, or site safety products, competitors with stronger content hubs, higher domain authority, and better review profiles dominate entirely. The BigCommerce product catalogue alone is not generating the type of content AI engines cite.
SAYKA's unique positioning, combining PPE, workwear, civil/site safety, geosynthetics, and custom solutions under one roof, is a category-defining story that no competitor tells as well. With targeted content, structured data, and authority-building, SAYKA could carve out the "complete site safety partner" niche across all four AI platforms within 90 days.
These are the companies currently winning AI recommendations in your market. Understanding why they're cited, and you're not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| SAYKA You | 11 | Not Cited | Not Appearing | Not Cited | Audit target |
| SafetyQuip | 57 | Cited | Appearing | Cited | Dominant "one stop shop" positioning with massive category pages, franchise network, and strong Trustpilot profile. Extensive product guides AI tools quote directly. |
| RSEA Safety | 51 | Cited | Appearing | Cited | 90+ retail stores plus strong e-commerce. Extensive content library, industry partnerships, and high review volume across platforms. Australia's most-cited safety retailer. |
| Blackwoods | 39 | Cited | Appearing | Partial | Wesfarmers-backed industrial supplier with massive catalogue, technical resources, and B2B procurement content. Institutional authority from parent company. |
| WorkwearHub | 26 | Partial | Appearing | Not Cited | Strong online-first brand with SEO-optimised category pages, brand guides, and competitive same-day dispatch messaging. Clean e-commerce experience AI tools reference. |
| Totally Workwear | 49 | Partial | Appearing | Partial | 85+ independently owned stores, "Australia's #1 Workwear Specialist" positioning, and strong franchise network creating distributed authority. Industry partnerships with KingGee and Hard Yakka. |
Badge key: Cited Partial Not Cited DR data from Ahrefs, July 2026
These are the highest-leverage changes SAYKA can make right now to start appearing in AI-generated recommendations within 60–120 days.
Your unique edge is the breadth of offering: PPE, workwear, civil/site safety, geosynthetics, erosion control, custom signage, and gas detection all under one roof. No competitor tells this story. Publish 10–15 SEO-optimised buyer's guides targeting queries like "best PPE supplier for construction Australia", "complete site safety checklist for civil projects", and "custom workwear supplier Australia". Each piece needs FAQ schema, internal links to product categories, and real client case studies (Ventia, Hyundai Rotem). This is the content AI models train on.
The 1/5 stars on ProductReview.com.au and mixed Trustpilot reviews are a critical liability. Implement a systematic post-purchase review request flow to build positive reviews from your loyal clients. Simultaneously, claim profiles on industry directories, SafeWork Australia resources, and procurement platforms. AI tools weight review sentiment heavily when deciding which suppliers to recommend, and right now the public profile is actively suppressing your visibility.
Add Organization, Product, FAQ, and Breadcrumb schema across the BigCommerce site. Publish an llms.txt file that tells AI engines about SAYKA's full capability set, 30+ years of experience, and major client portfolio. Your robots.txt already allows GPTBot, ClaudeBot, and PerplexityBot (good!), but without structured data and an llms.txt briefing document, AI crawlers have no structured signal to work with.
While auditing your AI visibility, we also reviewed the sayka.com.au website itself. A strong website is the foundation everything else builds on: AI visibility, SEO, and conversion all depend on it.
The Services page, The SAYKA Way page, and SAYKA Sustain page all expose what appears to be a JWT authentication token in the rendered HTML source. This is a potential security vulnerability that could allow unauthorised access to backend systems. It needs immediate investigation. Beyond security, search engines and AI crawlers indexing this token creates noise that dilutes page relevance.
The site is purely transactional: product listings and company pages with no blog, buyer's guides, safety compliance resources, or industry content. Competitors like RSEA Safety and SafetyQuip publish extensive guides ("how to choose the right safety boot", "PPE compliance checklist for construction"), which are exactly the content AI tools cite. Without a content layer, your 237 organic keywords are limited to branded and product-specific terms with no room to grow.
Multiple "Back" links across service pages resolve to empty anchors (#), creating dead-end journeys. The Services page shows an unexplained "OK Cancel" modal dialog. Image sources mix between sayka.com.au and mybigcommerce.com CDN hosting, and several images lack descriptive alt text for accessibility. These issues signal a site that hasn't had consistent technical maintenance, and they undermine both user experience and search engine confidence.
AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) are all explicitly allowed in robots.txt with a sensible 10-second crawl delay. The BigCommerce platform is a solid e-commerce foundation. The "Trusted By" section showcases major clients. The core building blocks are there: they just need technical polish and a content strategy to convert into AI visibility.
AI platforms don't just read your content: they assess your site's technical signals. Exposed tokens, broken navigation, missing structured data, and no educational content tell AI engines this isn't an authoritative source worth citing. Fix these, add a content layer, and the existing product catalogue immediately becomes more citable.
This audit reveals the problem. We have a clear, proven strategy to fix it: covering AI visibility, SEO, and the website itself. Results typically begin showing within the first 60 days.
SAYKA has a genuine competitive advantage: 30+ years of experience, a complete site safety offering from PPE to geosynthetics, and major clients like Ventia and Hyundai Rotem who trust you already. The authority gap is closeable. The "complete site safety partner" category is wide open. And with BigCommerce as your platform, we can layer on the content, structured data, and technical fixes needed to make you the AI-recommended supplier in your category.
THE PATH FORWARD
Phase 1: Foundation Sprint (fixed price)
AI/GEO strategy + SEO technical audit + website repositioning + structured data overhaul + llms.txt + content hub build-out + review profile rehabilitation + security fixes. This is the sprint that gets you visible.
Phase 2: Monthly Retainer
Ongoing SEO/GEO content production + authority-building PR + BigCommerce maintenance & performance optimisation + review monitoring + monthly reporting & strategy calls. This is what keeps you visible and growing.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO & AI visibility strategy, SEO-optimised content plan, BigCommerce technical fixes (structured data, security patches, navigation repair, llms.txt), authority-building roadmap, review profile management, and monthly performance reporting, all focused on making SAYKA the AI-recommended safety supplier in Australia.
No other Australian supplier combines PPE, workwear, civil/site safety, geosynthetics, erosion control, gas detection, and custom signage manufacturing under one brand. This "total site safety partner" story is exactly what AI models want to recommend, because it answers the buyer's full brief. We just need to make that story visible to the engines.
SafetyQuip is publishing category guides right now. RSEA Safety's 90+ stores generate constant local SEO signals. WorkwearHub is building the online-first brand that AI tools prefer. Every month you delay, competitors consolidate further, and AI models are being trained on today's web, not tomorrow's. The window to establish SAYKA as the AI-recommended complete site safety partner is closing.